Mission
What We Do
IMR helps leaders and organizations understand and serve men better through data and spiritual insight.
The goal of IMR is to provide clarity. We exist to guide those who help men so they can do it better, more efficiently, and with greater impact.
Leaders need good data that can illuminate what men are actually experiencing how they grow, struggle, and seek meaning so they can respond with wisdom and precision.
Our Focus
1. Data
We are stewarding one of the largest datasets on men and faith ever collected. Our analysis surfaces real patterns in men’s spiritual, relational, and emotional lives.
2. Insight
We translate that data into personas, pathways, and frameworks by turning raw information into practical clarity.
3. Formation
We help leaders and organizations apply those insights to strengthen how they form the men around them.